By Shayna Torn
Editors from Shape, The New York Post, Women’s Wear Daily, Harper’s Bazaar, Elle, Glamour and other publications joined Drs. Michael Shapiro, Karen Hammerman and Susan Bard in May for the launch of Vanguard Dermatology’s new office in New York City’s Financial District, its fifth office in the city, in a media event organized by 5W Public Relations.
The new office is located in the historic Trinity Building at 115 Broadway and when you enter its gilded, vaulted lobby you are transported back to a more elegant past— lavish, unhurried, visually impressive with an eye for artful detail. The welcoming couches and witty poster art in the office reception area are a perfect match for the aesthetic of the district—but what’s important about the spacious new office is what it enables the doctors now to do.
As medical director Michael Shapiro pointed out, Vanguard Dermatology has had an office in the downtown area, in Soho, for the last ten years but that office was not equipped to offer all the services they wanted.
“In this location we’re going to be offering the full gamut of medical, surgical, cosmetic and laser services.”
In his address to the media, Dr. Shapiro reviewed some of the specialties of the three doctors who will be working at 115 Broadway.
“I trained at Harvard and then went to the University of Pennsylvania for medical school and residency. I’ve done two fellowships, one in lymphoma of the skin and the other in skin cancer removal and facial reconstruction at the University of Colorado in Denver.”
Like Dr. Shapiro, Dr. Susan Bard is a MOHS surgeon. She specializes in laser and cosmetic treatments and recently co-authored an important textbook on Laser Treatment of Vascular Lesions (Dr. Bard’s chapter on the history, physics and safety of lasers is available here as a free downloadable PDF). A longtime member of the staff, Dr. Bard will split her time between the Brooklyn Sheepshead Bay office and the new office.
Dr. Karen Hammerman has done extensive research in wound healing, stem cell research and skin regeneration at New York University. Dr. Shapiro pointed out that she “is the authority on complicated acne problems of the face and is an expert on facial aesthetics.” Dr. Hammerman will be splitting her time between her current practice in the Forest Hills office and the new office.
In her address to the media, Dr. Bard crystallized the Vanguard Dermatology philosophy:
“My approach to cosmetics is fairly simple: I like to augment, enhance, and maintain. I like to have a very subtle and natural approach: augment anything that isn’t already perfect, enhance everything that’s already beautiful, and maintain your appearance in the least invasive way possible for as long as possible.”
In addition to champagne flutes and custom espresso, every editor received a complimentary Botox treatment— but not before the physician studied their facial features and decided how best to make a little go a long way. The doctors hope that many of the local area residents will now discover that a new sanctuary of health and rejuvenation has arrived amid the hustle and bustle of downtown Manhattan.